Wake up with the King

Really, Burger King?  As if the commercial with the creepiest mascot standing outside your window in the morning wasn't enough, now you can literally wake up to a big king face every morning.    Who wouldn't want to sleep with the King?  Personally, seeing him on TV every once in a while is enough for me.  The ultimate creepster.  Last year one of my friends wanted to be him for Halloween and I immediately insisted against it.  I can't take much more of that smiling, plastic, larger-than-life mask.
But if you take a step back and think about what this...eh em...unique mascot has done for BK, it tends to grow on you.  Before the King, BK was just another greasy burger place.  McDonalds ran the fast food world.  Now, McDonalds may still be the dominant factor, but Burger King has lessened that gap.  They updated their face, gave themselves a real mascot, and updated their menu.  It's like a whole new restaurant.  This pillowcase promotion is a little weird and creepy, but just imagaine what a great gag gift it makes.