http://www.eatachiquita.com/sticker-contest/
As said in class: "Number one way to gain customers: have a two way conversation with them." Two way conversations can be anything including feedback from customers. I found this fun way for a company to not just get feedback from their customers, but let their customers take a part in their product. They had a competition where people could design banana stickers. Those winners will have their stickers displayed all over the place. That is much more than a two way conversation, that's a company letting their customers make up the company's image. To be honest, I don't know banana brands - sort of like milk brands. Companies with those types of products find it tough to break out and make a name for themselves. Bananas are bananas. But Chiquita has pushed forward a little bit by letting people custom make their stickers. They'll need a lot more to really make a difference though. This is just one cute and smart way to make a name for yourself.
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