Most Talented Gorilla!

Does anyone get it?  What does a drum-playing gorilla have to do with chocolate?
It doesn't matter.  This kind of an ad grabs your attention and most of all makes you laugh.  Who cares that it has nothing to do with the product.  Just like Jelly Helm's saying, "It's not about what it's about."  Gorillas and chocolate have nothing in common, but that's not the point.  The point is that this clip is enjoyable, it made you pay attention.  Some enjoyed it so much they decided to share with others (like me posting on here) and that's what gets the product's name around.  Sometimes edgy and ridiculous really works.  I can't tell if this works, but I can say I truly enjoyed it!