Hardcore Has a New Look

This Honda Odyssey commercial had me laughing so hard I just had to blog about it.  Getting people to buy mini-vans has got to be one of the most challenging jobs.  The only people that end up buying them are big families that just need the space.  With Honda though, they show a middle-aged man attracted to a "hardcore" van.  As funny as it is, is it a plausible commercial?  Is some scruffy, 30-something, single guy really gonna see a flash of a black sex panther when he sees this van?  Probably not.  But Honda is trying something new and entertaining.  They are breaking from the normal car commercials and creating entertainment.  That's what sticks.  Their target market most likely won't change, but maybe it will make those new dads that want to be a sexy bachelor again be a little bit more OK with driving a mini-van.  Good luck Honda!